(http://www.ducati.com/it/company/pud/popup/images/200x400_Desmorosso_PopUp.jpg)
I don't know why
(http://www.luxist.com/media/2006/03/ducaticarryon.jpg)
you would
(http://www.superbike.co.uk/imageBank/d/DUCATI%20Burton.jpg)
say that?
I see nothing wrong with Ducati having it's own wine. Hell, they are in Italy. It's not like the Mechanics are out pruning the vines on their smoke breaks. ;)
Where can I order that snowboard?
I too don't see anything wrong with this..................... ;D
(http://www.advancedmotorsports.com/v/vspfiles/photos/98668702-2.jpg)
(http://www.advancedmotorsports.com/v/vspfiles/photos/98668702-3.jpg)
yum..... [popcorn]
They have been doing stuff like that for a long time, luggage, a USB drive, various other stuff like that board... Nothing new. All the Ducati official apparel is just the same. Yeah it might be all over, and varied applications - but if you really look at it they do a lot of word keeping all that shit 'on brand' as a result you've got a myriad of products - but you know they are all Ducati. On the other hand there's some other moto co's that seem to allow for their logo to be slapped on just about anything w/o control. The result it a muddied brand look and inferior stuff sproting their name
Don't get too uptight about Ducati's (so far) small foray into this kind of thing. At least they haven't completely sold out like Porsche. They've been at this kind of thing for twenty years. And BMW. And Ferrari. And Lamborghini. And ........
Quote from: SP3 on November 07, 2008, 12:41:50 PM
Don't get too uptight about Ducati's (so far) small foray into this kind of thing. At least they haven't completely sold out like Porsche. They've been at this kind of thing for twenty years. And BMW. And Ferrari. And Lamborghini. And ........
+1
Kinda funny when you can go into the Italy section of Epcot at DisneyWorld and buy Ducati or Ferrari merchandise.
I got 4 merchandise catalogs with my new 696 the other day. They all were bigger than the owners manual. [cheeky]
Didn't they put their name on a small car recently? I think it was a Fiat.
I've never understood complaints about "selling out". The people who typically make noise about this, IMO, have nothing worth selling.
I like cool stuff to give as gifts to people who are already enthusiasts and riders. when looked at that way it's fun stuff celebrating people already riding the bikes hard.
If looked at as marketing to get new people into it it's a bit lame.
But how much fun to give some Duc wine to someone who just tossed his monster down the track? etc.etc.etc.
Don't forget bicycles, cars, vans, and now a truck. ;)
Quote from: somebastid on November 07, 2008, 12:56:46 PM
I've never understood complaints about "selling out". The people who typically make noise about this, IMO, have nothing worth selling.
Reminds me of a quote during a Metallica interview from sometime after the Load album
"Sold Out? Sure we've sold out, last tour we sold out almost everywhere we played"
If people are willing to buy a Ducati branded ________ then let them - all that money goes back to the shop so the business stays strong and they can run a good race program and put more $$ into the new bikes. Works for me.
(With their new logo they can even go into the stuffed animal market - won't that puffy triangle make a great nose?)
Let's not forget:
The shoes...
(http://www.u.arizona.edu/~dhelmink/Images/Corse%20Shoe2.jpg)
(http://www.u.arizona.edu/~dhelmink/Images/Corse%20Shoe3.jpg)
Even a shoe video game at Foot Locker...
(http://www.u.arizona.edu/~dhelmink/Images/Puma%20Game.jpg)
And the most over priced (but still cool) USB drive...
(http://www.u.arizona.edu/~dhelmink/Images/ducati-flash-drive.jpg)
There's a guy here at work that rides a FZ1 and he wears a ducati Jacket and shoes almost everyday. He's never owned one.
Quote from: Travman on November 07, 2008, 12:55:16 PM
Didn't they put their name on a small car recently? I think it was a Fiat.
(http://i201.photobucket.com/albums/aa91/chiflado/alfa_rome_147_ducati_corse_edition_.jpg)
(http://pictures.topspeed.com/IMG/crop/200811/toyota-tundra-ducati-2_800x0w.jpg)
i think it's great.
they are a tiny company and there are plenty of people who DON'T ride who think ducatis are cool and want one.
besides, people like me who work in an office who can't ride to work (in a suit) need something to show some love.
How many people have heard complaints about Ferrari "selling out?" They're one of the most recognized names in the world, largely responsible for the popularity of F1, and yet, it all allows them to build the most drool-worthy cars there are. If it works for Duc the way it works for Ferrari, I'm all for selling out.
The bad thing about this one is, this bicycle didn't cost much less then my S2R.
(http://i33.tinypic.com/v2znv5.jpg)
I bet you that HD makes more money off all the junk they have branded than the actual bikes they sell. The money that can be made off a mark up for some of this stuff is hard for many companies to resist.
I dig all the DUCATI branded stuff ;) [beer]
There is some of the TUMI brand luggage at my local TJ MAXX store (in UTAH!) ... But I still can't afford it :(
~DaVe
Quote from: psycledelic on November 07, 2008, 09:23:41 PM
The bad thing about this one is, this bicycle didn't cost much less then my S2R.
most high-end bikes are expensive.
my uncle is a serious bicyclist, logs about 100 miles in a week. his bike cost him $18k. made of some whacked out space age materials and has no weld seams at all. looks like a single piece of forged alum-magnesium frame. wheels are carbon fiber. the whole bike i can lift with 1 finger. absurdly light.
Yeah, making money to invest into R&D to make better motorcycles... Bahh... Who needs that...
Quote from: PragB on November 08, 2008, 09:12:52 AM
Yeah, making money to invest into R&D to make better motorcycles... Bahh... Who needs that...
yeah, but look at the current crop... mixed reviews entire..
As the OP I find it interesting where this thread has gone. There is not one post here (Including my original post) that went negative about Ducati branded products. Yet there a re a good portion of the posts defending the practice against no specific criticism. ???
Oh well I guess it's the times we live in (or maybe the streetfighter thread [evil])
Just for the record I am a consumer of the Ducati brand
got one of these two days after they became available, even though it's a little bulky for a thumb drive
(http://www.esend.com/images/SDCZX-004G-AD1_l.jpg)
My Helmet
(http://www.advancedmotorsports.com/v/vspfiles/photos/98291900-2.jpg)
My Jacket
(http://www.advancedmotorsports.com/v/vspfiles/photos/98290499-2.jpg)
My girlfriend bought this for me at TJMax
(http://a1472.g.akamaitech.net/f/1472/124/36h/img.ebags.com/is/image/im4/97674_1_1?&op_sharpen=1&op_usm=1,1,1&qlt=80,1&hei=249&wid=249)
Not to mention about $300 worth of shirts, caps etc I purchased up at Santa Barbara Ducati this summer
We've got to keep our dealerships healthy [thumbsup]
Quote from: ducatizzzz on November 08, 2008, 08:48:02 AM
most high-end bikes are expensive.
my uncle is a serious bicyclist, logs about 100 miles in a week. his bike cost him $18k. made of some whacked out space age materials and has no weld seams at all. looks like a single piece of forged alum-magnesium frame. wheels are carbon fiber. the whole bike i can lift with 1 finger. absurdly light.
Preaching to the choir brother, this is my dining room wall:
(http://i38.tinypic.com/359xwuu.jpg)
Quote from: psycledelic on November 08, 2008, 10:32:14 AM
Preaching to the choir brother, this is my dining room wall:
do you have vhs, beta, laserdisc, dvd and blueray copies of "Breaking Away" too?
I don't quite understand this beef with 'selling out'.
Ducati has a brand that holds a certain romantic allure. They want to make money. They're a small company. Who cares?
Some people own Ducati motorcycles. Some people (with more money than sense evidently) own merchandise that says 'Ducati' on it. If that makes Ducati a couple bucks, great.
Quote from: ducatizzzz on November 08, 2008, 11:50:20 AM
do you have vhs, beta, laserdisc, dvd and blueray copies of "Breaking Away" too?
I've got no copies of it, but live in Bloomington and recreate the movie once in a while, lol ;D
Oh, except the part about being a good cyclist!
Quote from: DesmoDisciple on November 09, 2008, 12:01:23 AM
I don't quite understand this beef with 'selling out'.
Ducati has a brand that holds a certain romantic allure. They want to make money. They're a small company. Who cares?
Some people own Ducati motorcycles. Some people (with more money than sense evidently) own merchandise that says 'Ducati' on it. If that makes Ducati a couple bucks, great.
the people that say that are "johnny come latelies" to the brand.
Ducati has co-branded for YEARS, it is just that most of that stuff doesn't reach US shores.
Somewhere I have a set of sneakers from Italy with a Cagiva/Ducati logo on them. They've always had various clothing available, and I mean non-riding apparel.
Also, the whole universe of motorcycles and cars has changed in the last 20-30 years. Margins are very slim and today's climate means "cobrand or die."
The only way Harley stayed profitable was selling Harley cigarettes, shirts and jackets. It became their primary means of advertising for the bikes -- people would see a shirt (hey! i like that shirt) and end up buying a harley bike because of it.
Ducati is a niche bike company. It would be better for us all if their annual sales topped 100k bikes. More dealers and locations would be a very good thing.
I would be more disappointed if Ducati wasn't out marketing. The fact that they can sell a set of espresso cups with their name on it, means that they have a strong brand with good cross industry recognition. It's important for their business and I support anything that keeps the company afloat and making great bikes.
Oh, and "Breaking Away" rules!! I grew up 30 minutes away from Bloomington and have seen that movie several time. [thumbsup]
Quote from: ducatizzzz on November 08, 2008, 11:50:20 AM
do you have vhs, beta, laserdisc, dvd and blueray copies of "Breaking Away" too?
Nope, nor do I have a collection of funny colored socks or jerseys. I must not be that dedicated.
Quote from: psycledelic on November 09, 2008, 07:20:40 AM
Nope, nor do I have a collection of funny colored socks or jerseys. I must not be that dedicated.
but i guess that means you shave your legs.....? eeyew
Damn Ducati!
Next thing you know, they'll be selling radios, and cameras, and cute little engines you can bolt on to any old bicycle! [laugh]
yep
(http://faimg1.forum-auto.com/mesimages/69716/DucatiSogno08307front.jpg)
(http://farm2.static.flickr.com/1179/1411577463_4d6c89651e.jpg?v=0)
I've got this in my bathroom:
(http://farm3.static.flickr.com/2051/2054746679_845dc66f7f.jpg)
Quote from: Remy on November 11, 2008, 04:08:51 PM
I've got this in my bathroom:
(http://farm3.static.flickr.com/2051/2054746679_845dc66f7f.jpg)
Looks fast and light.
Quote from: Remy on November 11, 2008, 04:08:51 PM
I've got this in my bathroom:
oh yea??
official factory light switch
(http://i99.photobucket.com/albums/l309/ducatiz/DucatiFactory/CIMG0979.jpg)
I'll have to admit that some of those products look pretty good. I actually dig the luggage. Anyway, I've never bought any Ducati branded gear but my friends have given me (for my bday) a Ducati t-shirt and jacket (warm up type) and I must admit I do like the jacket. After going to the dealer and really looking around I found a nice Monster cap that I want to get and I'm sure there's other "Ducati" gear that I wouldn't mind buying. Maybe drinking the Ducati branded kool-aid for the past 2-3 years I'm finally giving in to the marketing side.
My 00 Monster 900 is turning out to be one of my favorite bikes I've ever owned. Ducati is winning me over. I think I better go buy a KTM or something just to keep grounded. [moto]
Quote from: AleksT on November 14, 2008, 08:47:39 AM
I'll have to admit that some of those products look pretty good. I actually dig the luggage. Anyway, I've never bought any Ducati branded gear but my friends have given me (for my bday) a Ducati t-shirt and jacket (warm up type) and I must admit I do like the jacket. After going to the dealer and really looking around I found a nice Monster cap that I want to get and I'm sure there's other "Ducati" gear that I wouldn't mind buying. Maybe drinking the Ducati branded kool-aid for the past 2-3 years I'm finally giving in to the marketing side.
My 00 Monster 900 is turning out to be one of my favorite bikes I've ever owned. Ducati is winning me over. I think I better go buy a KTM or something just to keep grounded. [moto]
because KTM never makes shirts?
Quote from: A.duc.H.duc. on November 14, 2008, 09:25:42 AM
because KTM never makes shirts?
Haha! No... just to try something else. I don't think I would actually. I'm really diggin the new Monster and the Streetfighter. So I'd most likely get one of those.
I don't think there is anything wrong with co-branding. It makes a desirable brand like Ducati more accessible to people, and that is a good thing for any company that wants to grow or even stick around more then a few years. The person that buys a Ducati shirt knows the name is premium and in this case, cool. And one day, they might even go and get a bike. Which is exactly what Ducati wants. But early adopters of any brand or product will always hate it when more people have access to something they deem 'theirs'. It's like when you find a great band that you love, and no one else knows about them. Then all of a sudden everyone else catches on, and your beloved band loses a bit of luster.
However, it could go horribly wrong if any brand just slaps their name on anything. So far, I don't think Ducati has sold out with any of the co-branding and licensing deals it has done. But if they go out and start to make a Ducati/KFC bucket of 'speed chicken', well, that would be 'selling out.' :'(
Quote from: ducatizzzz on November 11, 2008, 04:02:20 PM
yep
(http://faimg1.forum-auto.com/mesimages/69716/DucatiSogno08307front.jpg)
Is that the camera you used to take those IZ_ pics? ;D
If selling sequined ducati g-strings allows them to keep manufacturing bikes I'm all for it!
Chris
Marketing can be a form of Advertising , which for a Company is an expense so it is a 50% tax deduction against thier profits in the U.S. It was that way when I was in business.
Don't know about Italy. Dolph