Who says Ducati is changing from Motos to Marketting

[kopfjäger]

Didn't they put their name on a small car recently?  I think it was a Fiat.

[DucatiScott]

[ducatiz]

i think it's great.

they are a tiny company and there are plenty of people who DON'T ride who think ducatis are cool and want one.

besides, people like me who work in an office who can't ride to work (in a suit) need something to show some love.

[swampduc]

How many people have heard complaints about Ferrari "selling out?" They're one of the most recognized names in the world, largely responsible for the popularity of F1, and yet, it all allows them to build the most drool-worthy cars there are. If it works for Duc the way it works for Ferrari, I'm all for selling out.

[psycledelic]

The bad thing about this one is, this bicycle didn't cost much less then my S2R.

[Rufus120]

I bet you that HD makes more money off all the junk they have branded than the actual bikes they sell.  The money that can be made off a mark up for some of this stuff is hard for many companies to resist.

[BumpaD_Z28]

I dig all the DUCATI branded stuff  

There is some of the TUMI brand luggage at my local TJ MAXX store (in UTAH!) ... But I still can't afford it

~DaVe

[ducatiz]

The bad thing about this one is, this bicycle didn't cost much less then my S2R.

most high-end bikes are expensive.

my uncle is a serious bicyclist, logs about 100 miles in a week.  his bike cost him $18k.  made of some whacked out space age materials and has no weld seams at all.  looks like a single piece of forged alum-magnesium frame.  wheels are carbon fiber.  the whole bike i can lift with 1 finger.  absurdly light.

[PragB]

Yeah, making money to invest into R&D to make better motorcycles... Bahh... Who needs that...

[ducatiz]

Yeah, making money to invest into R&D to make better motorcycles... Bahh... Who needs that...

yeah, but look at the current crop... mixed reviews entire..

[dbran1949]

As the OP I find it interesting where this thread has gone. There is not one post here (Including my original post) that went negative about Ducati branded products. Yet there a re a good portion of the posts defending the practice against no specific criticism.

Oh well I guess it's the times we live in (or maybe the streetfighter thread )

Just for the record I am a consumer of the Ducati brand

got one of these two days after they became available, even though it's a little bulky for a thumb drive


My Helmet


My Jacket


My girlfriend bought this for me at TJMax


Not to mention about $300 worth of shirts, caps etc I purchased up at Santa Barbara Ducati this summer

We've got to keep our dealerships healthy 

[psycledelic]

most high-end bikes are expensive.

my uncle is a serious bicyclist, logs about 100 miles in a week.  his bike cost him $18k.  made of some whacked out space age materials and has no weld seams at all.  looks like a single piece of forged alum-magnesium frame.  wheels are carbon fiber.  the whole bike i can lift with 1 finger.  absurdly light.

Preaching to the choir brother, this is my dining room wall:

[ducatiz]

Preaching to the choir brother, this is my dining room wall:

do you have vhs, beta, laserdisc, dvd and blueray copies of "Breaking Away" too?

[DesmoDisciple]

I don't quite understand this beef with 'selling out'.

Ducati has a brand that holds a certain romantic allure. They want to make money. They're a small company. Who cares?

Some people own Ducati motorcycles. Some people (with more money than sense evidently) own merchandise that says 'Ducati' on it. If that makes Ducati a couple bucks, great.

[desmoworks]

do you have vhs, beta, laserdisc, dvd and blueray copies of "Breaking Away" too?

I've got no copies of it, but live in Bloomington and recreate the movie once in a while, lol 

Oh, except the part about being a good cyclist!