Quote from: stopintime on December 02, 2010, 10:22:14 AM
^^^^
Interesting, but vague....
Define "most" and "some", please

most-more than half

some-not all

-brought to you by the association for a loosely murky understanding of vague-

you expect too many details, it is ducati afterall

Quote from: zooom on December 02, 2010, 10:09:30 AM
here's some interesting bits of info gleaned from another website...

Great post and summary.  Maybe I am seeing this as glass half full.  It appears to me that Ducati has been doing a fairly good job in attracting former owners and HD owners to the brand with its MS and Diavel.  I would assume this is part of its effort to attract/build new customer base, and keep the current customers. 

As its customer base grow older (as well as the overall population/baby boomers growing older), Ducati does need to come out with something to attract customers who otherwise would just go to HD.  Diavel seems to be doing just that.

I know most of us (more than half ) don't think much of the Diavel.  It's rightfully so since this is a Monster forum and we do have similar taste, more or less. But, from what I can see/hear, the Diavel is getting the right attention from the general public. 

my 2 cents

^^^^

The new customers attracted by MS and Diavel are not really new, are they?
I mean, they are probably middle aged....

The Diavel is only fighting for a share of the excisting riders.

To stay alive long term, Ducati needs to attract young riders even more.
One cylinder SS / SuperMoto / scooter - that kind of thing.

ducati is going to have to bring in a lower price point Supersport either as a mono or twin starting in the 350-400cc range to bring in the younger riders.

hopefully this is their next big surprise.

<::insert threadjack::>

Quote from: Raux on December 02, 2010, 11:57:25 AM
ducati is going to have to bring in a lower price point Supersport either as a mono or twin starting in the 350-400cc range to bring in the younger riders.

hopefully this is their next big surprise.

<::insert erection::> a resurgent Supermono would be absolutely fantastic, as the 696 with 80hp and 400lbs seems like it has put itself right out of the catagory that the 620/695 topped out the niche market of(newby/young riders)....and with the new batch of 250's coming to the US Market to finally give the Ninja 250 a real run for it's money...I think it is a segment worth exploiting....lets say for example you make an 848 motor the basis for said Supermono, and have it sell in detuned format (with like say 50hp) as said machine for the entry crowd and offer a severe hop-up kit to bring it to a peak performance (like say 70/80hp-ish)that is capable for others to use as a track day weapon...you'de have a win/win I think!!!

<:: end thread jack::>

Ducati doesn’t have a formal system for collecting demographics from its dealers on customers placing deposits

Really?

Quote from: zooom on December 02, 2010, 12:51:21 PM
<::insert erection::>

You know you're supposed to ask first, right?

Quote from: zooom on December 02, 2010, 12:51:21 PM
and with the new batch of 250's coming to the US Market to finally give the Ninja 250 a real run for it's money...I think it is a segment worth exploiting

A supermono would have almost no market cross-over with the Ninja 250 buyers.

Quote from: Speeddog on December 02, 2010, 01:15:08 PM
Ducati doesn’t have a formal system for collecting demographics from its dealers on customers placing deposits

Really?

Weird. They've got all their info already.

Quote from: stopintime on December 02, 2010, 11:44:19 AM
^^^^

The new customers attracted by MS and Diavel are not really new, are they?
I mean, they are probably middle aged....

The Diavel is only fighting for a share of the excisting riders.

To stay alive long term, Ducati needs to attract young riders even more.
One cylinder SS / SuperMoto / scooter - that kind of thing.

Probably most are middle-aged. I totally agree with that. I think that it's good however, that they are "stealing" riders that would typically ride bikes other than Ducati.

I also agree that they should try to attract younger riders but I'm not sure that now is the time to do that. I'm a year out of college and I can tell you that I struggled to find a job and am lucky to have one. The younger crowd probably doesn't have the money or credit to invest in a brand new bike like an older, more refined crowd would have. I could be right, I could be wrong. Just my theory though.

2010 LA Autoshow: Ducati Diavel Initiates AMG Partnership With a Smokey Burnout

Well guy's I saw the Diavel and Monster 1100evo on wednesday over here in the UK at the NEC motorcycle show  and I'm amazed how good they both look in the flesh. Although the Diavel isn't my kind of bike I'll hopefully run the shop demo bike in before we let the customers loose on it so I'll report back when the bike arrives plus the 1100evo to my mind is a nice tidy up an allready good seller...

Quote from: Spidey on December 02, 2010, 02:06:43 PM
You know you're supposed to ask first, right?

I did.....just not you...LOL

Quote from: Spidey on December 02, 2010, 02:06:43 PM
A supermono would have almost no market cross-over with the Ninja 250 buyers.

sure it would...there are some that potentially haven't ridden in years and have come back to riding or those that were riding offroad and want something with maybe a lil more ooomph but a little friendlier like a GS500F but not a 'Zuki or perhaps want to upgrade from a 250 but not to a full on bigger CC'd machine....so it is a cohabitation of existence...

Anybody notice that the idiot in that video couldn't find the kickstand.   

Quote from: Monster Dave on December 03, 2010, 10:14:58 AM
Anybody notice that the idiot in that video couldn't find the kickstand.  

Nicky is not used to his Ducati having a kickstand, but I'm sure he knows how to ride.

Quote from: kopfjäger on December 03, 2010, 10:21:34 AM
Nicky is not used to his Ducati having a kickstand, but I'm sure he knows how to ride.

at least well enough to consistently be 5th 

Was that Hayden??





ROTFLMAO!