New Ducati corporate logo?

[mitt]

If you are going to change your logo, change the font used also.  Don't just take the old DUCATI and drop it on a shoe logo background.

After the 696 / street fighter / logo changes, maybe they should change the company name or base country next?  Is everything  for sale?

mitt

[Monstyr]

I guess I'll get used to it.

It looks too 'soft' for the company it represent though.

[Spidey]

<yawn>

[Fresh Pants]

It is not horrible, but it looks too Puma-ish.   

+2 Puma

[SP3]

I looked at it and I wonder why they bothered?

[bmonty72]

As a side note to this discussion, click on the bikes tab at Ducati.com and see what pops up at tht top of the screen

[bdfinally]

I looked at it and I wonder why they bothered?

it'll look ok on Casey's shoulders and knee pucks next year

[herm]

this is the first thing that it made me think of...

[Triple J]

I will go out on a limb here and say that 75% or more will say they don't like it because it's different. 

+1 This is sure a grumpy bunch. 

I think it looks good.

[MonsterMI]

I like it. Liked the old one better. But this one works too. Progress I guess. meh.

[Popeye the Sailor]

After the 696 / street fighter / logo changes, maybe they should change the company name or base country next?  Is everything  for sale?
mitt

Jeez-where do you live? Yes, everything really is for sale.

[mitt]

Jeez-where do you live?

Not sure why that matters, but in Iowa, USA.

Yes, everything really is for sale.

How much for your soul?  I am always in the market 

I come from a 'don't fix it if it ain't broke' mentality.  Unless you are bought by another company, don't change your logo and branding.  It is one of the most valuable assets a company has.

mitt

[Popeye the Sailor]

How much for your soul?  I am always in the market 

mitt

I will give you to for either a running 426 hemi or it's equivalent cash value.

[Mika]

meh

reebok nikey swooshness

http://images.google.com/imgres?imgurl=http://www.elbowroomdesign.com/musings/wp-content/uploads/2007/12/badswoosh.jpg&imgrefurl=http://elbowroomdesign.com/musings/357/swoosh-abuse-the-compendium/&h=100&w=500&sz=24&hl=en&start=56&sig2=UTG8WFw7qtas8N9ooMQnpw&um=1&usg=__mX6QxoPxIGHr0YweLRMm6UvhkbU=&tbnid=EFQhajTPQFhEqM:&tbnh=26&tbnw=130&ei=IGkPSdSLNo7qvAXa8tjJBw&prev=/images%3Fq%3Dswoosh%2Blogo%26start%3D40%26ndsp%3D20%26um%3D1%26hl%3Den%26sa%3DN

http://images.google.com/imgres?imgurl=http://www.julieandcompany.com/images/swooshes.png&imgrefurl=http://www.julieandcompany.com/new_ideas_swooshes.htm&h=1500&w=480&sz=132&hl=en&start=3&sig2=hMHZfVpZdC7TV7TqeV18kA&um=1&usg=__gH2ZEd1l4kwUteymsq9VU3-L-o0=&tbnid=zduZfq8IqBpStM:&tbnh=150&tbnw=48&ei=sGgPSb3DNZ32ugXKu4n_CA&prev=/images%3Fq%3Dswoosh%2Blogo%26um%3D1%26hl%3Dennote to Ducati, add oneself to swoosh logo companys

[monsta]

I dont mind it...
certainly better than a red dot with an offset line through it!