New Ducati corporate logo?

[Cucciolo]

     
   

Ducati seams to be taking branding tips from UPS.

I prefer to think from Ferrari rather than UPS.. what's wrong with you!!!   ..

[mmakay]

When Ferrari updates their logo to include a "swoosh" I''ll agree you!   

[Bill in OKC]

It makes me thirsty

[Popeye the Sailor]

     
   

Ducati seams to be taking branding tips from UPS.

Our brand delivers! 

[Cucciolo]

When Ferrari updates their logo to include a "swoosh" I''ll agree you!   

C'mon..the "Swoosh" has a meaning.. they wouldn't put it for no reason. it's the road that curves ahead so you can enjoy your Ducati!!!!!!!!!!!! Can't you see the message behind it? (ironic tone being used) 

[supakpow2]

Goes well with the Xerox logo.



Wanna start some rumors?   

I think your'e onto something.   



from Ducati.com
http://www.ducati.com/en/bikes/my2009/FamilyPage.jhtml?family=Superbike

[The Bacon Junkie]

meh...

liked the old one better.

It had more character.

This one seems to sterile.

Just my  $0.02  

[He Man]

looks like the current ducati corase key chains they sell. I hate the current one. its to plain. the mid 90s ones rocked.

[supakpow2]

Are they expanding into the after dinner mint market?

Some members here might like it if they were in that market. 



A 1098R to get her excited and a little duc "after dinner mint" for him!

I think Ducati's sales would be......up.

[jsanford]

Just looking at www.Ducati.com  -- top left corner.  New corporate logo?  Triangle plastic badge looking thing with a swoosh through it. 

What do you think?

Worst logo update since the United States Cycling Federation.

[Centerline]

Not understanding why they went to the time and expense of changing a perfectly good company logo.
Whatever.

[Big Troubled Bear]

Hey it`s done live with it

[Howie]

Pretty much, logo and tank script changed with new ownership.  Cagiva had elephants and their own script, etc.

[TiNi]

i don't care for it...

imo, the once strong brand is now combined with other icons and shapes, which just makes it less recognizable.

reminds me of something i saw in indy...

[herm]

ok,....i bet they paid some ad firm 11ty billion dollars to come up with that.

i think we have some members who could have done twice the job for a desmo and bragging rights